Art Director + Designer + Illustrator
CREATING TEMPLATES

Apartment Therapy Redesign

art direction, branding, digital design, UX/UI

A series of deliverables under the Apartment Therapy redesign including: social templates, graphics and illustration direction, updated color scheme and font selection, typography direction, icon direction, templates for social and more.
Art Direction: Erin Wengrovius Design: Erin Wengrovius, Isabela Humphrey & Zoe Burnett

CREATING TEMPLATES

CREATING TEMPLATES

Updated Colors and Fonts

Updated Colors and Fonts

Defining collage and illustration direction

Defining collage and illustration direction

Colors were inspired by trends in interior design.

Creating Templates

Creating Templates

Defining Typography and graphic direction

Defining Typography and graphic direction

Iconography

Iconography

Streamlining social deliverables

Streamlining social deliverables

Worked closely with the social team to track engagement and make changes based on performance.

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