Apartment Therapy Redesign
art direction, branding, digital design, UX/UI
A series of deliverables under the Apartment Therapy redesign including: social templates, graphics and illustration direction, updated color scheme and font selection, typography direction, icon direction, templates for social and more.
Art Direction: Erin Wengrovius Design: Erin Wengrovius, Isabela Humphrey & Zoe Burnett
CREATING TEMPLATES
Updated Colors and Fonts
Defining collage and illustration direction
Colors were inspired by trends in interior design.
Creating Templates
Defining Typography and graphic direction
Iconography
Streamlining social deliverables
Worked closely with the social team to track engagement and make changes based on performance.